Content Writing

Based in New York City, Jennifer Pinkowski is a versatile communications consultant who helps NGOs get the message out about the work they do and the people they help. Fluent in both digital and print outreach, Jen taps into all the ways we communicate today, from social media to direct mail.

Materials include

- press releases

- email blasts

- newsletters

- profiles

- direct mailings

- ads, both print and digital

- static and landing page web copy

Jen is available for in-office collaborations, off-site assignments and on-location visits, especially international ones, as she's passionate about global issues.

Major corporations have also brought Jen on to craft market-savvy copy that sells.

Sample Content

The Purpose Prize
Profiles of candidates for the $100,000 Purpose Prize, which funds innovative programs aimed at the social good created by people over age 60. The profiles of prize winners Dana Freyer, Steven and Elizabeth Alderman, and James Smallwood were first used in the judging process and then used as media outreach materials.

Annie E. Casey Foundation
An 80-page, multipart toolkit from the 2002 Annie E. Casey Foundation Annual Community Health Summit series of seminars. These training materials - among them tools for cultural competency, program design and quality assurance - help public health specialists refine their programs and measure their community impact.

Services for the UnderServed
Newsletter features for quarterly dispatch sent to funders and partners of SUS, a well-established social services agency assisting the mentally ill, developmentally or physically disabled, AIDS-stricken or homeless. Each newsletter highlights the positive impact of programs by profiling the individuals they serve.

Selected Other Clients

Content samples available

Macys.com
Product copy, landing and static pages, buyers' guides, emails, banner ads, portal ads and more in a range of categories for one of the largest retailers in the U.S.

TIAA-CREF
Some 100 news articles for the company's Intranet on topics that could affect the bottom line, including legislative actions, current events, product releases and internal operations.

New York Institute of Technology
Press releases about research findings, academic programs and university events

Planned Parenthood
Advice articles for TeenWire about how to maintain healthy relationships at home and at school